The JOAGO Watch Series Includes Three Styles to Choose from
Michael Hemsworth — December 9, 2020 — Eco
References: kickstarter & yankodesign
The JOAGO watch series has been designed as a new take on traditional timepieces that will offer consumers an eco-friendly alternative to existing options on the market. The timepieces come in three model choices including SOLEOS, EOS and TERRA, which are all crafted with different style aesthetics to make them applicable to wearers of all ranges. The accessories are all crafted with a commitment to sustainability with recycled plastic components, solar powered functionality and even recycled stainless steel without sacrificing any style or functionality.
The JOAGO watch series has been designed by Jose Ruiz and Pablo Garat, and is positioned as an eco-friendly alternative that is also competitively priced to make the accessories accessible to a wide range of consumers for mass appeal.
The JOAGO watch series has been designed by Jose Ruiz and Pablo Garat, and is positioned as an eco-friendly alternative that is also competitively priced to make the accessories accessible to a wide range of consumers for mass appeal.
Trend Themes
1. Eco-friendly Timepieces - Disruptive innovation opportunity: Develop a line of fashion-forward, eco-friendly watches with sustainable materials and solar-powered functionality.
2. Sustainable Accessories - Disruptive innovation opportunity: Create a range of accessories crafted with recycled plastic components and recycled stainless steel to meet the growing demand for sustainable fashion.
3. Affordable Eco-alternatives - Disruptive innovation opportunity: Design eco-conscious timepieces that are competitively priced to appeal to a wide range of consumers, making eco-friendly accessories more accessible.
Industry Implications
1. Watch Manufacturing - Disruptive innovation opportunity: Integrate sustainable manufacturing practices, materials, and solar-powered functionality into traditional timepiece production for a more environmentally-friendly watch industry.
2. Fashion - Disruptive innovation opportunity: Incorporate sustainability into fashion design by utilizing recycled materials for accessories and promoting eco-consciousness in the industry.
3. Consumer Goods - Disruptive innovation opportunity: Explore sustainable alternatives for various consumer goods, including accessories, to appeal to environmentally-conscious consumers and drive market growth.
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