This 'Jo Malone' Advent Calendar is Reminiscent of Living in London
Mishal Omar — November 7, 2016 — Marketing
References: liverpoolecho & bustle
The brand Jo Malone is a British company that aims to embody a distinct London style and its newest Christmas collection is no different.
The luxury brand is offering its own version of an advent calendar that provides luxury skin care and perfume items rather than chocolates. The calendar is packaged in a unique box that has a cream color and opens up to reveal a quaint-looking London townhouse and slide-out drawers that are all numbered out of order. Those who receive this box simply slide out the miniature drawers to reveal their gift for the day.
While this luxury beauty advent calendar is not for those on a tight budget, it could make for an excellent gift for people who are loyal supporters of this brand.
The luxury brand is offering its own version of an advent calendar that provides luxury skin care and perfume items rather than chocolates. The calendar is packaged in a unique box that has a cream color and opens up to reveal a quaint-looking London townhouse and slide-out drawers that are all numbered out of order. Those who receive this box simply slide out the miniature drawers to reveal their gift for the day.
While this luxury beauty advent calendar is not for those on a tight budget, it could make for an excellent gift for people who are loyal supporters of this brand.
Trend Themes
1. Luxury Beauty Advent Calendars - Disruptive innovation opportunity: Creating personalized, high-end advent calendars with unique packaging and luxurious beauty products.
2. Skin Care and Perfume Advent Calendars - Disruptive innovation opportunity: Developing advent calendars specifically designed for skincare and perfume enthusiasts, offering a range of premium product samples.
3. British-inspired Advent Calendars - Disruptive innovation opportunity: Designing advent calendars with London-themed packaging and exclusive British beauty brands.
Industry Implications
1. Beauty and Personal Care - Disruptive innovation opportunity: Introducing innovative advent calendar concepts to the beauty and personal care industry, catering to affluent consumers interested in high-quality products.
2. Gifting and Luxury Goods - Disruptive innovation opportunity: Innovating the gifting industry by offering luxury advent calendars as high-end and exclusive gifts for loyal brand supporters.
3. Packaging and Design - Disruptive innovation opportunity: Collaborating with luxury packaging and design firms to create unique and visually appealing advent calendar designs for various industries.
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