Jimmy Choo XV Book Celebrates the Brand's 15th Anniversary
Katherinev123 — October 19, 2011 — Business
References: us.jimmychoo & fashion.telegraph
The shoe brand beloved by all fashionistas is releasing a book, titled Jimmy Choo XV, in celebration of the brand's 15th anniversary.
The Jimmy Choo XV book will showcase 15 of the shoe label's most iconic shoes, including images of the shoes in fashion editorials throughout the years, such as those photographed by Mario Testino and Terry Richardson. Sketches, behind-the-scenes photos and pictures of celebrities, such as Keira Knightley and Hilary Swank, sporting the coveted iconic shoes will also be included in the book to illustrate how the brand as "become a household name synonymous with glamour, wealth and sex appeal," says the Telegraph UK.
This high-fashion tome will be available at booksellers across the globe in February 2012 and will retail for $95 US.
The Jimmy Choo XV book will showcase 15 of the shoe label's most iconic shoes, including images of the shoes in fashion editorials throughout the years, such as those photographed by Mario Testino and Terry Richardson. Sketches, behind-the-scenes photos and pictures of celebrities, such as Keira Knightley and Hilary Swank, sporting the coveted iconic shoes will also be included in the book to illustrate how the brand as "become a household name synonymous with glamour, wealth and sex appeal," says the Telegraph UK.
This high-fashion tome will be available at booksellers across the globe in February 2012 and will retail for $95 US.
Trend Themes
1. Fashion Brand Books - The release of Jimmy Choo XV book highlights the trend of fashion brands publishing books to celebrate their milestone anniversaries and showcase their iconic products.
2. Iconic Product Showcases - The inclusion of images, sketches, and behind-the-scenes photos in Jimmy Choo XV book indicates the trend of highlighting and celebrating a fashion brand's most iconic products in a comprehensive and visually appealing manner.
3. Celebrity Endorsements in Fashion - The incorporation of celebrity images in Jimmy Choo XV book reflects the ongoing trend of leveraging celebrity endorsements to strengthen and promote fashion brands and their products.
Industry Implications
1. Fashion Publishing - The release of Jimmy Choo XV book creates opportunities for the fashion publishing industry to collaborate with fashion brands in creating visually stunning and commemorative publications.
2. Luxury Fashion - The showcasing of Jimmy Choo's iconic shoes in the XV book presents an opportunity to leverage the brand's heritage and exclusivity, attracting high-end consumers in the luxury fashion industry.
3. Celebrity Endorsement Marketing - The use of celebrity images in Jimmy Choo XV book demonstrates the potential for marketing agencies to connect fashion brands with influential celebrities and expand their reach to wider audiences.
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