Jimmy Choo Showcase The Killer High Heels of S/S 09
References: jimmychoo & thefashionspot
While their recent Cruise ad campaign took place at the swimming pool, the Spring/Summer 2009 Jimmy Choo ads follow model Angela Lindvall all around.
Terry Richardson returns as the photographer and captures Angela taking a stroll along Fifth Avenue, hanging by the pool, and heading to a night party.
Angela manages to showcase just how sharp these killer Jimmy Choo shoes look by poking herself in the thigh with the heel of the shoe.
Implications - Consumers are constantly looking for ways to inject some sort of luxury into their lives. Everyday products that feature a glamorous element are appealing to those who can't afford the most high-end items. Companies trying to increase their appeal could focus on this.
Terry Richardson returns as the photographer and captures Angela taking a stroll along Fifth Avenue, hanging by the pool, and heading to a night party.
Angela manages to showcase just how sharp these killer Jimmy Choo shoes look by poking herself in the thigh with the heel of the shoe.
Implications - Consumers are constantly looking for ways to inject some sort of luxury into their lives. Everyday products that feature a glamorous element are appealing to those who can't afford the most high-end items. Companies trying to increase their appeal could focus on this.
Trend Themes
1. Everyday Glamour - Opportunity for companies to create everyday products with a glamorous element to appeal to consumers seeking luxury.
2. Affordable Luxury - Potential for companies to offer high-end features in more accessible and affordable products.
3. Interactive Marketing - Opportunity for brands to engage consumers by incorporating interactive elements in their advertising campaigns.
Industry Implications
1. Fashion Retail - Opportunity for fashion retailers to incorporate glamorous elements into their everyday product offerings.
2. Advertising - Potential for advertising agencies to create engaging campaigns that feature interactive and attention-grabbing elements.
3. Luxury Goods - Chance for luxury goods companies to expand their customer base by offering more affordable products with high-end features.
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