Jill-able's Fun Recycled Flower Pots
References: jillable & treehugger
Jill-able has created eco-friendly and easy-to-store plastic bag vases for flowers.
The Jill-able vases come in 4 different colors and are made out of recycled plastic. The design is created so it stands up straight when filled with water but will lie flat when empty. A cool space-saver and an earth-friendly design. Gotta love that!
Implications - These plastic bag vases are appealing to consumers for two main reasons. They save space for consumers living in crowded urban areas, which is a growing population in today's society. Also, there is an element of eco consciousness involved with these recycled plastic bag vases, which is not only well suited to the green consumer, but creates a positive brand image.
The Jill-able vases come in 4 different colors and are made out of recycled plastic. The design is created so it stands up straight when filled with water but will lie flat when empty. A cool space-saver and an earth-friendly design. Gotta love that!
Implications - These plastic bag vases are appealing to consumers for two main reasons. They save space for consumers living in crowded urban areas, which is a growing population in today's society. Also, there is an element of eco consciousness involved with these recycled plastic bag vases, which is not only well suited to the green consumer, but creates a positive brand image.
Trend Themes
1. Eco-friendly Flower Vases - Creating eco-friendly flower vases with recycled materials presents a disruptive innovation opportunity in the floral industry.
2. Space-saving Vase Design - Designing vases that can stand up straight when filled with water and lie flat when empty opens up disruptive innovation opportunities in the home decor industry.
3. Green Consumer Products - Developing products with an eco-conscious element, like recycled plastic bag vases, offers disruptive innovation opportunities for companies focused on sustainable consumer goods.
Industry Implications
1. Floral Industry - The floral industry can explore disruptive innovation opportunities by incorporating eco-friendly flower vases made from recycled materials.
2. Home Decor Industry - The home decor industry can capitalize on the space-saving vase design trend, providing innovative storage solutions for consumers.
3. Sustainable Consumer Goods Industry - Companies in the sustainable consumer goods industry can leverage the demand for green products by developing eco-conscious items like recycled plastic bag vases.
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