'Jewelry Greetings' Offers a Heartfelt Message with a Gift
Leslie Chen — October 31, 2014 — Art & Design
References: jewelrygreetings & jewelrygreetings
You've probably seen cards with 3D pop-ups, songs and even ones where things jump out at you, but I'm almost certain you've never seen anything like Jewelry Greetings.
Imagine a card that does its job of delivering a heartfelt message to the receiver but also includes a lovely little gift as well. Created by graphic designer Oliver Hampel and goldsmith Christiane Hampel, the cards were originally meant as a marketing plan to promote Christiane's jewelry line - but the two quickly realized the idea was good enough for a standalone collection. How the cards work is easy and fun, simply punch out the design along the perforated line and fold the paper cut out into a ring.
Jewelry Greetings currently come in six different designs including Cherry Blossoms and Dancing Hearts.
Imagine a card that does its job of delivering a heartfelt message to the receiver but also includes a lovely little gift as well. Created by graphic designer Oliver Hampel and goldsmith Christiane Hampel, the cards were originally meant as a marketing plan to promote Christiane's jewelry line - but the two quickly realized the idea was good enough for a standalone collection. How the cards work is easy and fun, simply punch out the design along the perforated line and fold the paper cut out into a ring.
Jewelry Greetings currently come in six different designs including Cherry Blossoms and Dancing Hearts.
Trend Themes
1. 3D Card Gifts - There is an opportunity for the development of more innovative 3D card gifts that come with small gifts, which could be in the form of jewelry.
2. Combining Design and Function - Innovating the design of greeting cards to include unique functionalities like the Jewelry Greetings could make it more attractive to consumers.
3. Personalized Gifting - There is an opportunity for personalized gifting through the provision of cards with customized gifts that reflect the recipient's interests and preferences.
Industry Implications
1. Greeting Cards Industry - Jewelry Greetings has the potential to disrupt the greeting cards industry by providing a unique product that combines a message with a small gift.
2. Jewelry Industry - Jewelry makers can collaborate with designers to create similar 3D card gifts to promote their jewelry lines and business.
3. Gift Industry - Innovators in the gift industry could explore more designs and functionalities in their gift items, following the example of the Jewelry Greetings.
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