The 'Armour' Collection by Eero Hintsanen is Dark Yet Beautiful
Rebecca Byers — January 9, 2012 — Art & Design
References: eerohintsanen & hautemacabre
There is an inexplicable elegance to Finnish jewelry designer Eero Hintsanen's latest line 'Armour,' a delicate collection of skeletal designs that celebrates an alternative perspective to mainstream fashion.
The designer is not shy about the fact his cerebral and stunning designs won't be for everyone, even adding "those who get it, please contact..." before his contact information on his personal website.
The designs range from the symbolic, like an intricate bone headpiece, or even more bold and literal, like the necklace of a spinal cord that hangs down one's back.
Hintsanen has several other lines on his website in the spirit of 'Armour,' but he is also half of CHAO & EERO Jewel, whose designs are much more traditional and subdued.
The designer is not shy about the fact his cerebral and stunning designs won't be for everyone, even adding "those who get it, please contact..." before his contact information on his personal website.
The designs range from the symbolic, like an intricate bone headpiece, or even more bold and literal, like the necklace of a spinal cord that hangs down one's back.
Hintsanen has several other lines on his website in the spirit of 'Armour,' but he is also half of CHAO & EERO Jewel, whose designs are much more traditional and subdued.
Trend Themes
1. Alternative Fashion - There is a growing trend towards alternative fashion, embracing unique and unconventional designs like Eero Hintsanen's 'Armour' collection.
2. Symbolic Jewelry - Symbolic jewelry is gaining popularity, as seen in Eero Hintsanen's 'Armour' collection which features intricate skeletal designs.
3. Unconventional Accessories - The trend of unconventional accessories is on the rise, with Eero Hintsanen's 'Armour' collection offering bold and literal designs like a necklace resembling a spinal cord.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry has the opportunity to explore and cater to the growing demand for alternative fashion, inspired by the likes of Eero Hintsanen's unique jewelry designs.
2. Jewelry and Accessories - The jewelry and accessories industry can tap into the rising interest in symbolic jewelry, offering customers intricate and meaningful designs similar to Eero Hintsanen's 'Armour' collection.
3. Art and Design - The art and design industry can find disruptive innovation opportunities by embracing unconventional accessories, such as Eero Hintsanen's bold and literal designs, which blur the boundaries between artistic expression and wearable items.
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