Jeremy Hutchison Goes Against the Grain of Mundane Products
Jonathon Brown — November 22, 2012 — Art & Design
References: designboom & complex
In a world of mass production, Jeremy Hutchison decided to toss away the idea of standardized manufacturing and invite factory workers to make items with major design flaws on purpose.
The project is called Erratum, which comes from a Latin word that means a correction of a book or article. In this case, Hutchison looked at “correcting” the design of these regular items by making them completely faulty.
Based out of London, Jeremy Hutchison reached out to workers from China, India, Turkey and Pakistan and received half a dozen wildly ineffective, yet alluring pieces. There is a cheese grater with no holes, a skateboard with one set of wheels facing the wrong direction, a tennis racket with a racket on each end and a twisted and distorted golf club.
Photo Credits: complex, designboom
The project is called Erratum, which comes from a Latin word that means a correction of a book or article. In this case, Hutchison looked at “correcting” the design of these regular items by making them completely faulty.
Based out of London, Jeremy Hutchison reached out to workers from China, India, Turkey and Pakistan and received half a dozen wildly ineffective, yet alluring pieces. There is a cheese grater with no holes, a skateboard with one set of wheels facing the wrong direction, a tennis racket with a racket on each end and a twisted and distorted golf club.
Photo Credits: complex, designboom
Trend Themes
1. Deliberately Faulty Manufacturing - There is an opportunity for companies to disrupt their own manufacturing processes by deliberately introducing flaws into their products, creating unique items with aesthetic or functional qualities.
2. Anti-standardization Aesthetics - As consumers tire of mass-produced products, there is an opportunity for artists and designers to create unique items with major design flaws, emphasizing the beauty of imperfection.
3. Mundane Products Reimagined - By deliberately creating flawed versions of everyday items, companies and designers can encourage consumers to see these products in new and exciting ways, emphasizing the creativity of their marketing and design teams.
Industry Implications
1. Manufacturing - Manufacturing companies can embrace deliberate faults and design flaws as a way to stand out in a crowded marketplace and create unique products that reflect the creativity of their teams and workers.
2. Art and Design - Artists and designers can intentionally create products with errors and flaws as a way to emphasize the beauty and uniqueness of these items, encouraging consumers to see mundane objects in new and exciting ways.
3. Marketing and Advertising - Marketing teams can use the idea of deliberately faulty products to create unique campaigns that emphasize the creativity of their company and appeal to consumers interested in anti-standardization aesthetics.
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