The Jenny Bird 'Bracelet for the Bees' is Charitably Sweet
Alexandra Serrano — July 6, 2012 — Fashion
References: jenny-bird & postcity
Friendship bracelets just got an extra dose of honey with the Jenny Bird bracelet for the bees. These adorable creations are subtly accented with a tiny gold or silver bee.
The bee is symbolic for the charitable qualities of this Jenny Bird creation. All of the revenue from the sales of the bracelet will go to the Pollinator Partnership. The non-profit organization's mission is to protect and restore populations of pollinator species. They highlight the importance of species that pollinate Canadian crops and play a crucial role in the agricultural sector.
With a stunning selection of colors and metals, these bracelets are a luxe way to sport your support for these sweet and important critters.
The bee is symbolic for the charitable qualities of this Jenny Bird creation. All of the revenue from the sales of the bracelet will go to the Pollinator Partnership. The non-profit organization's mission is to protect and restore populations of pollinator species. They highlight the importance of species that pollinate Canadian crops and play a crucial role in the agricultural sector.
With a stunning selection of colors and metals, these bracelets are a luxe way to sport your support for these sweet and important critters.
Trend Themes
1. Charitable Jewelry - Creating jewelry pieces with proceeds going to charitable organizations opens opportunities for brands to tap into the growing demand for purpose-driven products.
2. Symbolic Accents - Adding subtle symbolic elements to jewelry designs allows brands to connect with consumers on an emotional level.
3. Luxury with a Cause - Designing luxurious accessories that support important causes appeals to consumers seeking to make a positive impact through their purchases.
Industry Implications
1. Jewelry - The jewelry industry can leverage the trend of creating charitable pieces to attract socially conscious consumers.
2. Non-profit Organizations - Non-profit organizations involved in conservation efforts can collaborate with fashion brands to raise funds and awareness for their causes.
3. Fashion - Brands in the fashion industry can incorporate symbolic accents into their designs to add a unique touch and create a deeper connection with customers.
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