Artist Jennifer Beatty Turns Upcycled Bike Parts into Art
M — June 15, 2014 — Art & Design
References: underconsideration & core77
Artist Jennifer Beatty cleverly upcycles unused bicycle parts in her latest art series called '100 Hoopties.' The series features exactly 100 artwork pieces designed by Beatty that beautifully fuse her passion for graphic design and cycling into one aesthetic form.
In her works of art, Beatty recreates famous visual graphics from film, art and video games by using refurbished bicycle parts. Pieces such as the bolts, lights, spokes and bicycle chains are collected from discarded bikes and repurposed by Beatty to have an artistic use. Beatty cleverly arranges the various pieces to replicate iconic moments in pop culture history. For example, number 43 of Beatty's pieces is a recreation of the iconic JAWS film poster featuring a bicycle chain shark and swimmer.
In her works of art, Beatty recreates famous visual graphics from film, art and video games by using refurbished bicycle parts. Pieces such as the bolts, lights, spokes and bicycle chains are collected from discarded bikes and repurposed by Beatty to have an artistic use. Beatty cleverly arranges the various pieces to replicate iconic moments in pop culture history. For example, number 43 of Beatty's pieces is a recreation of the iconic JAWS film poster featuring a bicycle chain shark and swimmer.
Trend Themes
1. Upcycling Art - Artists and designers can explore the creative potential of upcycling in their work to give used objects a new life and reduce waste.
2. Bicycle Art - Artists can experiment with the use of bicycle parts in their art to create unique and imaginative pieces.
3. Pop Culture Art - Artists can draw inspiration from pop culture icons to create artwork that resonates with audiences.
Industry Implications
1. Art and Design - The art and design industry can adopt upcycling and sustainable practices in their creative process to promote environmental responsibility and innovation.
2. Cycling - The cycling industry can collaborate with artists to showcase the creative potential and versatility of their products and inspire a new generation of cycling enthusiasts.
3. Media and Entertainment - The media and entertainment industry can explore the use of creative visuals to promote their products and services in a visually engaging and impactful way.
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