The Jen Mann Illustrations Combine Sex Appeal and Animal Aesthetics
Jordan Sowunmi — July 18, 2011 — Art & Design
After a sample viewing of the Jen Mann illustrations, it's easy to see why this graduate of the Ontario College of Art and Design has already managed to make a name for herself in the artworld, despite graduating only two years ago.
In this collection of Jen Mann illustrations, we see a series of mostly nude males and females as they connect with the outdoors, nature, and animals. My favorite image from the Jen Mann illustrations features a young, tattooed and shirtless man staring intently at the viewer while holding a feather. The illustration is made by Jen Mann's ability to capture detail. She gives her subject the ripples, cuts, and definition that helps the viewer connect with the painting in a way that most cannot normally.
Many of Jen Mann's illustrations will be displayed at the opening of her first solo show entitled 'Subconscious Vista,' which premieres at the 1313 Gallery in Toronto, September 2011.
Implications - Few things are more effective at drawing attention in an ad campaign than sexually charged advertising. The ad immediately draws attention to the brand, drawing interest from previous consumers of the brand, critics of the ad's sexual content, and a controversy hungry media. These three avenues provide ample opportunity to increase brand awareness, and help the company place its products in the pop culture discourse.
In this collection of Jen Mann illustrations, we see a series of mostly nude males and females as they connect with the outdoors, nature, and animals. My favorite image from the Jen Mann illustrations features a young, tattooed and shirtless man staring intently at the viewer while holding a feather. The illustration is made by Jen Mann's ability to capture detail. She gives her subject the ripples, cuts, and definition that helps the viewer connect with the painting in a way that most cannot normally.
Many of Jen Mann's illustrations will be displayed at the opening of her first solo show entitled 'Subconscious Vista,' which premieres at the 1313 Gallery in Toronto, September 2011.
Implications - Few things are more effective at drawing attention in an ad campaign than sexually charged advertising. The ad immediately draws attention to the brand, drawing interest from previous consumers of the brand, critics of the ad's sexual content, and a controversy hungry media. These three avenues provide ample opportunity to increase brand awareness, and help the company place its products in the pop culture discourse.
Trend Themes
1. Sensual Aesthetic Art - Opportunity to create artistic pieces that combine human sensuality with animal characteristics for a unique aesthetic appeal.
2. Controversial Advertising - An opportunity for companies to increase brand visibility by creating ads that are deemed sexually charged, drawing the attention of the media and stimulating public discourse.
3. Detailed Human Portraiture - There is potential to create more focused and detail-oriented illustrations of human subjects that enhance the viewer's connection to the art piece.
Industry Implications
1. Art - Creating unique aesthetic pieces that merge human sensuality and animal characteristics can open up a new market for artists and generate a new audience.
2. Advertising - Controversial sexual imagery in ads can increase brand awareness and generate buzz among the media and public, creating more opportunities to market products.
3. Graphic Design - The detailed illustration technique used by Jen Mann has the potential to be applied to various areas of graphic design, such as product design or web design, to enhance the viewer's experience and connection with the design element.
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