Inventive Shoes by Jen Kao for New York Fashion Week
Armida Ascano — September 11, 2010 — Fashion
References: jenkao & fashionising
New York Fashion Week is famous for the unveiling of fashion innovations. This year's top creation may be these crochet footwear pieces by Jen Kao.
Described as "somewhere between festival chic and A Midsummer Night's Dream," the entire Jen Kao line is something to look forward to. The knee-high macrame footwear is a perfect complement to the otherwise hippie-inspired line of free flowing silhouettes and light fabrics.
Implications - The recent recession led to a resurgence of DIY styles as consumers made more affordable purchases at thrift stores. Even though many have recovered financially from the economic downturn, these consumers still appreciate products with handmade features as they are high-quality and express their individual style. Companies can cater to their desired demographic by incorporating craft elements such as knitwork or papercraft into their product designs.
Described as "somewhere between festival chic and A Midsummer Night's Dream," the entire Jen Kao line is something to look forward to. The knee-high macrame footwear is a perfect complement to the otherwise hippie-inspired line of free flowing silhouettes and light fabrics.
Implications - The recent recession led to a resurgence of DIY styles as consumers made more affordable purchases at thrift stores. Even though many have recovered financially from the economic downturn, these consumers still appreciate products with handmade features as they are high-quality and express their individual style. Companies can cater to their desired demographic by incorporating craft elements such as knitwork or papercraft into their product designs.
Trend Themes
1. Crochet Fashion - Designing fashion items with intricate crochet details for a unique look.
2. Diy-inspired Design - Incorporating craft elements such as knitwork or papercraft into product designs to appeal to a more frugal and individualistic customer base.
3. Bohemian Aesthetic - Introducing bohemian or hippie-inspired lines of free-flowing silhouettes for a relaxed and carefree fashion style.
Industry Implications
1. Fashion Design - Fashion designers can incorporate crochet details or bohemian-inspired designs in their collections to offer unique and trendy products.
2. Textile Manufacturing - Textile manufacturers specializing in macrame and crochet techniques can capitalize on the growing trend of crochet fashion to provide high-quality material for designers.
3. Handmade Products - Companies that focus on handmade products with unique designs can appeal to the frugal and individualistic customer base seeking high-quality and one-of-a-kind items.
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