The Jelly Belly Scented Smartphone Cases Flavor Your Phone
Corinne Guirgis — June 23, 2011 — Tech
The quirky new Jelly Belly scented smartphone cases will make your Apple iPod smell like apples and your Blackberry smell like berries! A gimmick perfect for the adolescent smartphone user, these Jelly Belly cases are cute and fun. Plus, expanding into the smartphone market is a great promotional decision on behalf of the candy makers, as they cater to both the nostalgic adult and the sugar-obsessed child.
While Jelly Belly hopes this will attract consumers to the candies, they do not recommend taking a bite into these deliciously scented cases! The cases are available in the same five flavors as the Jelly Belly-branded headphones, which have seen a great deal of success in the smartphone accessory market.
While Jelly Belly hopes this will attract consumers to the candies, they do not recommend taking a bite into these deliciously scented cases! The cases are available in the same five flavors as the Jelly Belly-branded headphones, which have seen a great deal of success in the smartphone accessory market.
Trend Themes
1. Scented Smartphone Cases - Opportunity for smartphone case manufacturers to create scented cases that enhance user experience and cater to different preferences.
2. Candy-themed Accessories - Potential for accessory companies to explore partnerships with popular candy brands to create unique and appealing smartphone accessories.
3. Nostalgia Marketing - Opportunity for brands to tap into consumers' nostalgia by incorporating nostalgic elements into their product designs and marketing strategies.
Industry Implications
1. Smartphone Accessories - Potential for smartphone accessory manufacturers to capitalize on the trend of unique and novelty accessories that enhance user experience.
2. Candy Manufacturing - Opportunity for candy makers to expand their product offerings by creating branded smartphone accessories that tie into their candy products.
3. Marketing and Advertising - Potential for marketing and advertising agencies to help brands leverage nostalgia marketing to connect with consumers and create effective promotional campaigns.
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