Jean Franklin Represents Empowerment, Function, and Femininity
References: instagram & jeanfranklin
Jean Franklin is a sustainable fashion label based in Los Angeles -- it represents feminity, empowerment, and functionality. The most recent launch from the name is a series of comfortable jumpsuits designed to be suitable for all body types. All of which are great transition pieces between seasons as it can be a layering piece for colder months. Notably, the construction of the jumpsuits are deadstock, which means that it is crafted from remaining fabric unused by other fashion brands -- it is made in a range of fabric materials including cotton and denim.
Only a few pieces are made in each size for waste reduction as Amanda O'Brien, Jean Franklin's Founder saw that most brands make a surplus of products that go to waste. The new collection of jumpsuits, as well as additional vintage items and home products, are available online now at Jean Franklin.
Image Credit: Michelle Terris
Only a few pieces are made in each size for waste reduction as Amanda O'Brien, Jean Franklin's Founder saw that most brands make a surplus of products that go to waste. The new collection of jumpsuits, as well as additional vintage items and home products, are available online now at Jean Franklin.
Image Credit: Michelle Terris
Trend Themes
1. Sustainable Fashion - The trend emphasizes the use of ethical and eco-conscious practices and materials to create stylish outfits.
2. Deadstock Utilization - The trend consists of using leftover fabric to create new clothing designs, reducing textile waste and promoting sustainability.
3. Versatile Jumpsuits - The trend sees the creation of comfortable, functional, and flattering jumpsuits that can be worn across different seasons and body types.
Industry Implications
1. Fashion Industry - Opportunities for fashion industry players to design and produce sustainable fashion options that reduce textile waste and promote ethical practices.
2. Textile Industry - Opportunities for textile industry players to explore deadstock utilization as a way to reduce waste, maximize material use, and promote sustainability.
3. E-commerce Industry - Opportunities for e-commerce platforms to promote and feature sustainable fashion brands and their products, catering to a growing consumer demand for eco-conscious clothing.
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