The Jean Basquiat Sneakers are Art for Your Feet
Robyn Currie — November 6, 2009 — Fashion
References: reebok & freshnessmag
The only thing better than holiday-inspired kicks are ones inspired by radical, neo-expressionist street artists. The Reebok Jean Basquiat sneakers take the legendary artist's images and put them on your feet.
Using classic Reebok silhouettes, Jean Basquiat sneakers create wearable art that are much more than just shoes. And getting the shoes is much more probable option than saving up to purchase some original Basquiat art.
Implications - Consumers are willing to embrace products that are endorsed by celebrity or notable figures. They have formed a parasocial relationship with these icons and trust that they would only recommend the best for them. For this reason, companies who are eager to target a specific niche market should utilize celebrity endorsements in their advertisements.
Using classic Reebok silhouettes, Jean Basquiat sneakers create wearable art that are much more than just shoes. And getting the shoes is much more probable option than saving up to purchase some original Basquiat art.
Implications - Consumers are willing to embrace products that are endorsed by celebrity or notable figures. They have formed a parasocial relationship with these icons and trust that they would only recommend the best for them. For this reason, companies who are eager to target a specific niche market should utilize celebrity endorsements in their advertisements.
Trend Themes
1. Neo-expressionist Sneakers - Capitalizing on the popularity of neo-expressionist art, incorporating the style into sneaker designs creates wearable art that meets the consumer where they are.
2. Artist-inspired Apparel - Consumers interested in modern art not only want to see it on display in galleries and museums, but also on the clothes they wear; businesses can capitalize on this by collaborating with artists to bring their vision to wearable designs.
3. Celebrity Endorsements - Incorporating celebrity or notable figures into advertising creates a parasocial relationship with consumers that fosters trust in the product and the company producing it.
Industry Implications
1. Fashion Industry - Collaborating with artists on clothing and shoe designs creates unique products that tap into the consumer's desire for individuality and self-expression.
2. Art Industry - Expanding the reach of artists and their work into different industries, such as fashion, creates new opportunities for revenue that were previously untapped.
3. Marketing Industry - Utilizing celebrity endorsements in advertising can increase consumer trust and brand loyalty, leading to increased sales and revenue.
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