J.D. ‘Okhai Ojeikere Has Captured Phenomenal Hair-Dos
Sarah St.Jules — September 6, 2013 — Fashion
References: gallery51 & laughingsquid
Photographer J.D. ‘Okhai Ojeikere has made it his mission to find and photograph some of the most stunning hairstyles, then put them into a truly bewildering photography collection.
He has traveled to Nigeria where some women spend a lot of time creating intricate, complicated hairstyles. For some of us, putting our hair up in a ponytail in the morning seems like a lot of work, never mind making these creations.
Some styles are intricately weaved, while others are standing straight up or are downright unusually shaped. All of the hair featured has been pulled, twisted and tied in order to create the end result.
Even though the focus of this series is on homemade hair-dos, J.D. ‘Okhai Ojeikere has managed to keep the art aesthetic behind his pieces. He used black and white photography, and by keeping the ladies faceless, was able to evoke the emotion of the unknown.
He has traveled to Nigeria where some women spend a lot of time creating intricate, complicated hairstyles. For some of us, putting our hair up in a ponytail in the morning seems like a lot of work, never mind making these creations.
Some styles are intricately weaved, while others are standing straight up or are downright unusually shaped. All of the hair featured has been pulled, twisted and tied in order to create the end result.
Even though the focus of this series is on homemade hair-dos, J.D. ‘Okhai Ojeikere has managed to keep the art aesthetic behind his pieces. He used black and white photography, and by keeping the ladies faceless, was able to evoke the emotion of the unknown.
Trend Themes
1. Hairstyle Artistry - Opportunity for disruptive innovation in creating new hair styling tools and products for intricate hairstyles.
2. African Hair Culture - Opportunity for disruptive innovation in promoting and celebrating African hair culture through fashion and media.
3. Black and White Photography - Opportunity for disruptive innovation in utilizing black and white photography for creative fashion and beauty photography.
Industry Implications
1. Fashion - Fashion companies can capitalize on the trend by incorporating African hairstyles and culture into product designs and advertising campaigns.
2. Beauty - Beauty companies can develop new products and tutorials to enable women to create more complex and intricate hairstyles.
3. Photography - Photography companies can explore the use of black and white photography and portraiture to create unique and powerful fashion and beauty images.
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