'J.Crew Intimates' is the Brand's Very First Lingerie Collection
References: jcrew & refinery29
J.Crew Intimates in the company's first-ever offering of in-house intimate apparel. The label stays in line with its sister brand Madewell, a fashion label for women, with its new range. The silhouettes of the collection feature a range of bra and bralette sets with up to two matching underwear options of either bikini or thong styles.
The J.Crew Intimates collection boasts minimal designs with mostly solid colors, but have some print details throughout the selection as well. There are choices of a cherry print pattern and a leopard print pattern. The pieces are mainly crafted with cotton materials, as well as a dotted mesh fabric called "pont d'esprit." The bottom sizes range from XS to XL, and the bras and bralettes range from 32A to 36D.
Image Credit: J.Crew
The J.Crew Intimates collection boasts minimal designs with mostly solid colors, but have some print details throughout the selection as well. There are choices of a cherry print pattern and a leopard print pattern. The pieces are mainly crafted with cotton materials, as well as a dotted mesh fabric called "pont d'esprit." The bottom sizes range from XS to XL, and the bras and bralettes range from 32A to 36D.
Image Credit: J.Crew
Trend Themes
1. Minimal Lingerie Designs - Opportunity for brands to create lingerie lines that feature minimal designs in solid colors with subtle print details.
2. In-house Intimate Apparel - Opportunity for fashion brands to expand their product offerings by introducing in-house intimate apparel collections.
3. Wide Range of Sizes - Opportunity for lingerie brands to cater to a wider range of body sizes by offering XS to XL bottoms and 32A to 36D bras and bralettes.
Industry Implications
1. Fashion Retail - Fashion retailers can seize the opportunity to introduce in-house lingerie collections with minimal designs and unique prints.
2. Textile Manufacturing - Textile manufacturers can explore new materials, like pont d'esprit, to meet the demand for comfortable and stylish lingerie.
3. E-commerce - E-commerce platforms can capitalize on the trend by offering a wide range of sizes and designs in their lingerie collections.
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