The Japi Jane Campaign Turns the Taboo into Pure Fantasy
Meghan Young — November 26, 2011 — Naughty
References: japijane.cl & ibelieveinadv
Sex toys may still be considered taboo by some, but sexy men definitely aren't; the Japi Jane ad campaign bridges the two for fun results. Instead of awkward shots of actual vibrators and other adult toys, this Japi Jane ad campaign feeds on a woman's imagination and transforms those products into what they are really wishing for: a pleasuring hunk with an 8-pack.
Conceived and executed by TBWA Frederick, an ad agency based in Santiago, Chile, the Japi Jane ad campaign is simple, clever and lighthearted. From the bedside table to the purse and even the bathroom cabinet, it shows all the secret (and not-so-secret) places that a woman hides her "massager." The Japi Jane ad campaign will make women giggle as they walk up the aisle to purchase their own Japi Jane product.
Conceived and executed by TBWA Frederick, an ad agency based in Santiago, Chile, the Japi Jane ad campaign is simple, clever and lighthearted. From the bedside table to the purse and even the bathroom cabinet, it shows all the secret (and not-so-secret) places that a woman hides her "massager." The Japi Jane ad campaign will make women giggle as they walk up the aisle to purchase their own Japi Jane product.
Trend Themes
1. Imaginative Advertising - Opportunity for brands to create ad campaigns that tap into consumers' imagination and transform taboo products into fantastical experiences.
2. Disrupting Taboos - Opportunity for businesses to challenge societal taboos and create products or campaigns that embrace and normalize previously stigmatized topics.
3. Humorous Marketing - Opportunity for brands to adopt a lighthearted and clever approach in their marketing strategies to engage and entertain consumers.
Industry Implications
1. Advertising - Opportunity for ad agencies to develop innovative campaigns that challenge conventions and provoke conversation.
2. Adult Products - Opportunity for businesses in the adult industry to reframe their products as desirable and pleasurable experiences, using imaginative and humorous marketing tactics.
3. Women's Products - Opportunity for companies catering to women's needs to embrace humorous and empowering marketing strategies that resonate with their target audience.
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