These Tea Labels are Decorated with a Number of Different Disney Characters
David Ingram — October 20, 2015 — Marketing
References: kirin.co.jp & en.rocketnews24
Japanese beverage manufacturer Kirin teamed up with Disney for this line of Japanese Disney labels -- adorning the brand's 'Gogo no Kocha' drinks.
These afternoon tea drinks are decorated with various Disney characters from the "House of Mouse." A combined total of 80 different labels will be released with characters like 'Mickey Mouse,' Snow White,' 'Winnie the Pooh' and more decorating the front of the bottle. The labels also feature a unique mix and match element where different letters and numbers on the front of the bottle can be arranged to form different messages.
The customization element also includes special Japanese Disney portraits as well. When certain types of tea are collected in the right order, they actually form a picture on the opposite side of the bottle.
These afternoon tea drinks are decorated with various Disney characters from the "House of Mouse." A combined total of 80 different labels will be released with characters like 'Mickey Mouse,' Snow White,' 'Winnie the Pooh' and more decorating the front of the bottle. The labels also feature a unique mix and match element where different letters and numbers on the front of the bottle can be arranged to form different messages.
The customization element also includes special Japanese Disney portraits as well. When certain types of tea are collected in the right order, they actually form a picture on the opposite side of the bottle.
Trend Themes
1. Customizable Beverage Labels - The trend of offering customizable labels on beverages allows consumers to personalize their drinks and create unique experiences.
2. Collaborations with Popular Characters - Partnering with beloved characters from franchises like Disney creates a strong appeal for products, attracting a wide range of consumers.
3. Mix and Match Packaging - Packaging that allows consumers to rearrange letters and numbers to form different messages adds an interactive and engaging element to the product.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturers can capitalize on the trend of customizable labels to offer unique and personalized products that capture consumer attention.
2. Entertainment and Licensing - Collaborating with popular characters and franchises like Disney can create new revenue streams through licensed products and promotions.
3. Packaging and Design - Innovative packaging that incorporates interactive elements like mix and match features can help brands differentiate themselves and attract consumers seeking unique experiences.
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