The Japanese Brand UNUSED Released Its Latest Outerwear Looks
Riley von Niessen — June 2, 2016 — Fashion
References: shop.havenshop & hypebeast
UNUSED has released a lookbook that exhibits the latest 2016 fall and winter styles from the Japanese brand. Included are a series of oversized jackets, button-downs, hoodies, jeans and much more.
Drawing from norm-core fashion, punk looks, as well as streetwear and luxury styles, the collection covers the fashion needs of a variety of consumers. For the norm-core look, the brand offers a red sweater layered with a collared shirt and high-rise baggy jeans that end just above the ankle. For a punk look, the Japanese brand offers a zippered leather jacket that is contrasted in the lookbook with a vibrant turquoise layer and paired with dark trousers.
With the artful mixing of clashing styles, UNUSED proves the variance available with its clothing, from put-together for the office to ready to mosh at a show.
Drawing from norm-core fashion, punk looks, as well as streetwear and luxury styles, the collection covers the fashion needs of a variety of consumers. For the norm-core look, the brand offers a red sweater layered with a collared shirt and high-rise baggy jeans that end just above the ankle. For a punk look, the Japanese brand offers a zippered leather jacket that is contrasted in the lookbook with a vibrant turquoise layer and paired with dark trousers.
With the artful mixing of clashing styles, UNUSED proves the variance available with its clothing, from put-together for the office to ready to mosh at a show.
Trend Themes
1. Oversized Outerwear - Disruptive Innovation Opportunity: Creating new fabric technologies and designs that can offer the same amount of warmth with less bulk and heavy materials.
2. Norm-core Fashion - Disruptive Innovation Opportunity: Combining fashion and technology through smart clothing, such as jackets that can adjust temperature based on the wearer's surroundings.
3. Mixing Clashing Styles - Disruptive Innovation Opportunity: Developing customizable clothing lines that allow customers to mix and match different styles, patterns, colors, and fabrics based on their preferences.
Industry Implications
1. Fashion - Disruptive Innovation Opportunity: Using 3D printing technology to create unique and custom-fit clothing.
2. Textile - Disruptive Innovation Opportunity: Creating eco-friendly and sustainable fabrics that can withstand extreme weather conditions.
3. Technology - Disruptive Innovation Opportunity: Developing wearable technologies, such as jackets with built-in air purifiers or LED lights for nighttime safety.
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