Fall for the Jana Knauerova Fallon Spring 2011 Campaign
Renee Ramsarran — February 4, 2011 — Fashion
References: shoplatitude & xaxor
The Jana Knauerova Fallon Spring 2011 lookbook features layers of chunky accessories and vibrant colors. The model works the brilliant wardrobe with racy red lips and strong eyebrows.
Stylist Taylor Tomsi chose brightly colored knits and stacked on large bracelets and necklaces for a street-stopping look. The result is a perfect blend of modern rebellion and retro chic. The Jana Knauerova Fallon Spring 2011 campaign was shot by Sharif Hamza.
Implications - Consumers in modern society are no longer looking for simple styles to blend in with. Products featuring a bolder aesthetic are appealing to those who want to make a statement with the ensembles they put together. Companies trying to increase their appeal could focus on this when coming out with their newest items.
Stylist Taylor Tomsi chose brightly colored knits and stacked on large bracelets and necklaces for a street-stopping look. The result is a perfect blend of modern rebellion and retro chic. The Jana Knauerova Fallon Spring 2011 campaign was shot by Sharif Hamza.
Implications - Consumers in modern society are no longer looking for simple styles to blend in with. Products featuring a bolder aesthetic are appealing to those who want to make a statement with the ensembles they put together. Companies trying to increase their appeal could focus on this when coming out with their newest items.
Trend Themes
1. Bold Aesthetics - Opportunity for companies to create products with vibrant colors and chunky accessories that appeal to consumers looking to make a statement.
2. Modern Rebellion - Opportunity to blend modern styles with retro chic elements, creating a unique fashion trend that resonates with rebellious consumers.
3. Layered Accessories - Opportunity to design and market accessories that can be stacked and layered, allowing consumers to create their own personalized looks.
Industry Implications
1. Fashion - Fashion brands can capitalize on the trend by incorporating bold aesthetics and modern rebellion into their designs.
2. Jewelry - Jewelry companies can innovate by creating chunky chain accessories that can be layered and stacked, providing customers with a versatile and customizable option.
3. Beauty - Beauty brands can offer bold and vibrant makeup options, such as racy red lips and strong eyebrows, to complement the trend of bold aesthetics in fashion.
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