Nike Updated Its 'Foamposite' Model with a Playful Halloween Theme
Riley von Niessen — September 19, 2016 — Fashion
With the year's scariest holiday fast approaching, Nike focused on adapting its 'Air Foamposit' with a fittingly spooky jack-o'-lantern print.
Available in kid's sizes starting Halloween day, the black and orange basketball sneakers are the perfect component to complement costumes. Like other versions of the model, the jack-o'-lantern release makes use of a sleek shiny upper, which is accented with engraved designed on the sides. The tongue contrasts slightly from the rest of upper, as the gray pattern gives it a little more depth.
Nike's Swoosh logo appears rather minimally in orange, pairing well with other accents of the same tone under the laces. The jack-o'-lantern's shape is shown on the heels, however its eerie illuminated smile extends down the sides as well, while the pumpkin's sinister eyes are embroidered above.
Available in kid's sizes starting Halloween day, the black and orange basketball sneakers are the perfect component to complement costumes. Like other versions of the model, the jack-o'-lantern release makes use of a sleek shiny upper, which is accented with engraved designed on the sides. The tongue contrasts slightly from the rest of upper, as the gray pattern gives it a little more depth.
Nike's Swoosh logo appears rather minimally in orange, pairing well with other accents of the same tone under the laces. The jack-o'-lantern's shape is shown on the heels, however its eerie illuminated smile extends down the sides as well, while the pumpkin's sinister eyes are embroidered above.
Trend Themes
1. Halloween-themed Products - Businesses can tap into the holiday spirit by adapting existing products with a Halloween theme, providing consumers with fun and novelty items.
2. Kid-focused Marketing - Brands can attract a younger audience by creating products that cater to their interests and preferences, offering a way to engage them and build loyalty early on.
3. Personalized Footwear - Customizable shoes are becoming more popular with consumers, offering a way to express their unique personalities and style choices.
Industry Implications
1. Sportswear - Companies like Nike can continue to innovate their product offerings by incorporating new themes and designs to attract buyers who value unique and trend-driven items.
2. Children's Apparel - The kid's market is a valuable segment for businesses to tap into, as creating tailored products for children can lead to increased sales and brand loyalty over time.
3. Ecommerce - Online retailers can offer consumers a wider selection of personalized and themed products, catering to niche markets and providing a convenient shopping experience for busy shoppers.
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