iPod Wins Australian Award for Design Flaws
David Boyar — October 21, 2006 — Tech
References: choice.au & media.theage.au
The iPod - loved by many, despised by more. The apple iPod has won a position in the Australian Consumer Product Watchdog, Choice, Shonky Awards.
Citing poor battery life, poor quality screen and a loophole in the legal system that forces Ozzies to pay AU$30.00 to send the machine off for a warranty claim as its reasons Australian's are incresingly bad mouthing the market leader, pretty important for a product which achieved its notoriety on viral marketing.
My own iPod battery lasts just 8 hours (I don't want to get it fixed though as I have a monkey tooth mark on the back from my trip to Malaysia - I fought the monkey to get it back and it was still playing the doors!!) and my girl friends turns on every two days.
I suggested investing in an iLog - something you build yourself has to be easier to fix, http://owlproject.com/
Citing poor battery life, poor quality screen and a loophole in the legal system that forces Ozzies to pay AU$30.00 to send the machine off for a warranty claim as its reasons Australian's are incresingly bad mouthing the market leader, pretty important for a product which achieved its notoriety on viral marketing.
My own iPod battery lasts just 8 hours (I don't want to get it fixed though as I have a monkey tooth mark on the back from my trip to Malaysia - I fought the monkey to get it back and it was still playing the doors!!) and my girl friends turns on every two days.
I suggested investing in an iLog - something you build yourself has to be easier to fix, http://owlproject.com/
Trend Themes
1. Declining Battery Life - Opportunity for innovative companies to develop longer-lasting batteries for electronic devices like iPods.
2. Quality Screen Enhancement - Potential for companies to create improved screens that offer better visual experience for consumers using electronic devices.
3. Streamlined Warranty Claim Process - Disruptive innovation opportunity to develop a more efficient and cost-effective system for consumers to claim warranties on products.
Industry Implications
1. Consumer Electronics - Consumer electronics industry can capitalize on the demand for longer-lasting batteries and enhanced screens in their products.
2. Battery Technology - Battery technology companies have an opportunity to develop advanced batteries with improved longevity for electronic devices.
3. Warranty Services - Companies in the warranty services industry can offer streamlined and hassle-free warranty claim process to enhance customer experience.
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