The Iveco 'Fit Cab' Helps Truck Drivers Maintain Good Health
Michael Hemsworth — July 6, 2019 — Autos
Maintaining good health is no easy feat for truck operators who spend extended periods of time sitting, so the conceptual Iveco 'Fit Cab' truck has been designed to change this. The truck cabin is outfitted with a series of workout components that will enable drivers to get in a bit of fitness time between long haul drives or when taking a break during trips. The workout gear includes resistance bands, sliders, weights and more that are all ideal for personal training.
The Iveco 'Fit Cab' shipping truck concept will be showcased at the 2019 European Truck Racing Championship and was further explained by President Commercial and Specialty Vehicles at Iveco Gerrit Marx who said, "With these concepts, we want to co-create with drivers and owners these statement vehicles and, most importantly, we also want engage them in a dialogue about their job to tailor the next trucks to closely match their needs and desires – trucks developed by the customers for the customers."
The Iveco 'Fit Cab' shipping truck concept will be showcased at the 2019 European Truck Racing Championship and was further explained by President Commercial and Specialty Vehicles at Iveco Gerrit Marx who said, "With these concepts, we want to co-create with drivers and owners these statement vehicles and, most importantly, we also want engage them in a dialogue about their job to tailor the next trucks to closely match their needs and desires – trucks developed by the customers for the customers."
Trend Themes
1. Fitness-focused Trucks - Trucks designed with fitness components to promote driver health and wellness while on extended trips.
2. Innovative Truck Cab Design - The development of new truck cab designs that prioritize driver health and wellness through integrated fitness components.
3. Personalized Truck Design - Truck manufacturers engaging with drivers to co-create statement vehicles that match their individual needs and desires.
Industry Implications
1. Automotive Industry - Truck manufacturers have an opportunity to innovate and attract customers by designing unique and health-oriented truck features.
2. Fitness Industry - Fitness equipment manufacturers could partner with truck manufacturers to create custom fitness components and expand their market into the trucking industry.
3. Healthcare Industry - The trucking industry could benefit from collaboration with healthcare professionals to develop solutions that improve driver health and wellness, reducing long-term healthcare costs for the industry.
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