FACETASM Honors Coca-Cola's It’s the Real Thing Campaign
References: facetasm.jp & highsnobiety
Japanese fashion label FACETASM prepares to launch a unique collection for the Fall/Winter 2019 season in celebration of the iconic 'It’s the Real Thing' campaign by Coca-Cola. The archival campaign originated in 1969 and this year marks its 50th anniversary.
The soda brand joins the Japanese imprint to design a series of streetwear essentials adorned in graphics that recall the ad. The brand's founder and designer Hiromichi Ochiai leads the design process and visited the archives in Atlanta's Coca-Cola Company headquarters. He dived into the 20th-century industrial fashion and created a 22 piece collection featuring the vintage inspiration across a series of pants, shorts, hoodies, embroidered caps, and tees. All of the designs are reworked to add a touch of contemporary design as well.
The soda brand joins the Japanese imprint to design a series of streetwear essentials adorned in graphics that recall the ad. The brand's founder and designer Hiromichi Ochiai leads the design process and visited the archives in Atlanta's Coca-Cola Company headquarters. He dived into the 20th-century industrial fashion and created a 22 piece collection featuring the vintage inspiration across a series of pants, shorts, hoodies, embroidered caps, and tees. All of the designs are reworked to add a touch of contemporary design as well.
Trend Themes
1. Nostalgic Brand Collaborations - Collaborations between established brands and nostalgic campaigns could be an avenue for companies to appeal to younger generations while tapping into a sense of nostalgia.
2. Vintage-inspired Streetwear - Designers can leverage iconic vintage campaigns to create unique streetwear collections that appeal to consumers who value fashion and nostalgia.
3. Archival Fashion - There is potential for fashion brands to find inspiration in their own archives or collaborate with other brands to create refreshed, archival collections.
Industry Implications
1. Fashion - Fashion brands can partner with other established brands or look to their archives for inspiration to create new collections and designs.
2. Beverage - Beverage companies may have opportunities to collaborate with fashion brands and designers to create special collections or limited-edition products based on iconic ad campaigns.
3. Marketing and Advertising - Marketing and advertising firms can explore the potential of nostalgic campaigns for their clients and create collaborations with fashion brands to extend brand reach and revenue streams.
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