It's My Scar Personalized Accessories Celebrate Healed Wounds
Marissa Brassfield — April 12, 2009 — Fashion
References: itsmyscar & springwise
It’s My Scar creates personalized jewelry that replicates the wearer’s scar. Users submit photos of their scars, and wax renderings are used to help form each custom piece.
What’s neat about the It’s My Scar website is that it serves as a sort of celebration. Each piece of scar jewelry in the gallery is accompanied by a photo of its wearer and their story.
According to Springwise, It’s My Scar was founded when, after surviving thyroid cancer, the owner created a piece of scar jewelry to commemorate the occasion. Accordingly, 10% of all proceeds from It’s My Scar jewelry go to the Thyroid Cancer Survivor’s Association.
What’s neat about the It’s My Scar website is that it serves as a sort of celebration. Each piece of scar jewelry in the gallery is accompanied by a photo of its wearer and their story.
According to Springwise, It’s My Scar was founded when, after surviving thyroid cancer, the owner created a piece of scar jewelry to commemorate the occasion. Accordingly, 10% of all proceeds from It’s My Scar jewelry go to the Thyroid Cancer Survivor’s Association.
Trend Themes
1. Personalized Jewelry - Disruptive innovation opportunity: Explore the use of personalized jewelry to create unique and meaningful pieces for customers.
2. Scar Replication - Disruptive innovation opportunity: Develop technologies or techniques to replicate scars accurately and create personalized scar jewelry.
3. Storytelling Through Accessories - Disruptive innovation opportunity: Connect customers emotionally by incorporating personal stories into accessory designs.
Industry Implications
1. Jewelry - Disruptive innovation opportunity: Introduce customizable jewelry options that allow customers to express their individuality and tell their stories.
2. Healthcare - Disruptive innovation opportunity: Collaborate with medical professionals to develop scar replication technologies for therapeutic purposes.
3. Nonprofit - Disruptive innovation opportunity: Explore partnerships with nonprofits to create awareness and support causes through unique accessories.
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