This Tel Aviv Food Tour is Led by Famous Israeli Chef Gil Hovav
Katherine Pendrill — March 8, 2016 — World
References: timesofisrael
Famous Israeli chef Gil Hovav is currently leading a series of food tours through Tel Aviv. While Hovav is well known for hosting the cooking show 'Captain Cook,' now the famed foodie is lending his talents to a different part of the food industry.
The food tours led by Hovav and partner Jack Gottlieb are part of a series of e-guidebooks called 'Israel’s Top 100 Ethnic Restaurants.' The tours take participants through Tel Aviv, stopping at different markets, mom-and-pop restaurants and other hidden gems along the way. In conjunction with the tours, the e-guidebooks help to introduce foodies to authentic Israeli culture and cuisine. In short, Hovav and Gottlieb aim to create a Jewish version of TripAdvisor for tourists.
With the endorsement of a famous Israeli chef, the tours have become a popular way for tourists to uncover some of the Tel Aviv's best kept secrets.
The food tours led by Hovav and partner Jack Gottlieb are part of a series of e-guidebooks called 'Israel’s Top 100 Ethnic Restaurants.' The tours take participants through Tel Aviv, stopping at different markets, mom-and-pop restaurants and other hidden gems along the way. In conjunction with the tours, the e-guidebooks help to introduce foodies to authentic Israeli culture and cuisine. In short, Hovav and Gottlieb aim to create a Jewish version of TripAdvisor for tourists.
With the endorsement of a famous Israeli chef, the tours have become a popular way for tourists to uncover some of the Tel Aviv's best kept secrets.
Trend Themes
1. Food Tours Led by Celebrity Chefs - Promoting food tours led by renowned chefs can increase tourism while showcasing local culinary culture.
2. E-guidebooks for Ethnic Restaurants - Developing e-guidebooks can help promote niche restaurants and cultural foods and be marketed as a travel companion app for tourists.
3. Culinary Tourism - The food industry can embrace culinary tourism, attracting foodies with diverse food experiences and cultural immersion.
Industry Implications
1. Food and Beverage Tourism - Creating unique food experiences and marketing them to tourists through celebrity chef-led tours can be a lucrative business opportunity in the hospitality and tourism industry.
2. Travel and Hospitality - The development of e-guidebooks and apps for niche restaurants can enhance tourism and improve the travel experiences of foodies while expanding business opportunities for the travel and hospitality industry.
3. Cultural Tourism - The food industry can tap the potential of cultural tourism and create business opportunities by highlighting diverse foods and culinary traditions unique to a region or country.
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