Rebecca Tascona — March 17, 2006 — Fashion
References: saksfifthavenue & luxist
Made in Italy, the Isabella Fiore Voodoo Wedge shoes are a "Floral-print leather platform topped with a fun, fruit-filled ornament". At just $395 you'll be wondering why you don't already own them. Unless you are a guy. Buy them at Saks Fifth Avenue.
Implications - This reflects a desire for consumers to access exotic spaces, products and foods. The beauty, fashion and design industries can incorporate flashy and flamboyant colours in order to catch the attention of consumers who are desiring to express their inhibitions through their physical appearance and consumption habits. This may also impact marketing and advertising campaigns, as consumers may respond more to images and words that evoke wildness and otherworldliness -- but all in a benign and nonthreatening way.
Implications - This reflects a desire for consumers to access exotic spaces, products and foods. The beauty, fashion and design industries can incorporate flashy and flamboyant colours in order to catch the attention of consumers who are desiring to express their inhibitions through their physical appearance and consumption habits. This may also impact marketing and advertising campaigns, as consumers may respond more to images and words that evoke wildness and otherworldliness -- but all in a benign and nonthreatening way.
Trend Themes
1. Exotic Experiences - Businesses in the beauty, fashion, and design industries can incorporate flashy and flamboyant colors to cater to consumers' desire for accessing exotic spaces, products, and foods.
2. Expressive Consumption - Consumers are seeking to express their inhibitions through their physical appearance and consumption habits, creating opportunities for businesses in the beauty, fashion, and design industries to provide products that allow for self-expression.
3. Wild and Otherworldly Marketing - Marketing and advertising campaigns can incorporate images and words that evoke wildness and otherworldliness to attract consumers who are looking for a nonthreatening way to explore new experiences.
Industry Implications
1. Beauty Industry - The beauty industry can offer products that allow consumers to express their inhibitions and access exotic experiences through flashy and flamboyant colors.
2. Fashion Industry - The fashion industry can provide clothing and accessories that allow consumers to express their inhibitions and embrace wild and otherworldly styles.
3. Design Industry - The design industry can create visually striking products that appeal to consumers seeking to express their inhibitions through their physical appearance and consumption habits.
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