iQClean Lets You Refill to Minimize Plastic Waste
Tiana Reid — July 21, 2010 — Eco
References: iqclean & springwise
Started by the Canadian company Planet People, iQClean is a series of cleaning products that feature refill cartridges that you're able to dilute at home, minimizing plastic waste. iQClean is made with non-toxic and environmentally sustainable ingredients, reducing your exposure to harmful carcinogens.
Planet People is a company that's acutely aware of "greenwashing," the marketing industry's die-hard tactics to give the illusion that they're selling environmentally-friendly products. iQClean is the antithesis of that, offering a truly commendable product.
Planet People is a company that's acutely aware of "greenwashing," the marketing industry's die-hard tactics to give the illusion that they're selling environmentally-friendly products. iQClean is the antithesis of that, offering a truly commendable product.
Trend Themes
1. Refillable Cleaning Products - iQClean's refillable cartridges offer a solution to minimize plastic waste and promote sustainability in the cleaning industry.
2. Non-toxic Cleaning Solutions - iQClean's use of environmentally sustainable ingredients presents opportunities for the development of safer and healthier cleaning products.
3. Eco-conscious Consumer Products - iQClean's focus on reducing plastic waste and avoiding greenwashing aligns with the growing demand for eco-friendly consumer goods.
Industry Implications
1. Cleaning Products - iQClean's cartridge cleaning products disrupt the traditional cleaning products industry by offering a more sustainable and eco-friendly alternative.
2. Home Cleaning Services - The use of refillable cartridges in iQClean's products may disrupt the home cleaning services industry, as consumers are able to dilute and refill the products themselves.
3. Environmental Consulting - iQClean's commitment to sustainable and non-toxic cleaning solutions creates opportunities for environmental consulting firms to provide expertise and guidance in this sector.
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