Ipsy and Halsey Team Up for Beauty Subscription Packs
Elena Rahman — June 15, 2021 — Fashion
References: ipsy & cosmeticsbusiness
Ipsy and Halsey teamed up to launch a monthly subscription service to offer makeup-enthusiasts eight of Halsey's about-face products. The subscription-based beauty brand, Ipsy, will feature about-face products in its new Glam Bag X curation, as well as beauty products from Fenty Beauty, Tatcha, Herbivore Botanicals, and Glow Recipe.
Makeup fans can reserve their Glam Bag X collection for August via the subscription beauty brand's website. The launch includes eight full-sized products, five of which are tailored to the customer's specific beauty preferences. The other three products are chosen from an assortment of specially selected products through Ipsy Match. This is the brand's proprietary technology that selects beauty products for each user based on specific needs.
Image Credit: Cosmetic Business
Makeup fans can reserve their Glam Bag X collection for August via the subscription beauty brand's website. The launch includes eight full-sized products, five of which are tailored to the customer's specific beauty preferences. The other three products are chosen from an assortment of specially selected products through Ipsy Match. This is the brand's proprietary technology that selects beauty products for each user based on specific needs.
Image Credit: Cosmetic Business
Trend Themes
1. Celebrity Beauty Subscriptions - A trend of partnering with celebrities to launch a monthly beauty subscription service, offering curated collections of their own branded or selected products.
2. Customized Beauty Products - A trend of using proprietary technology to create personalized beauty subscriptions that cater to each customer's specific beauty preferences.
3. Subscription Box Partnerships - A trend of collaborating with other beauty brands to offer a wider range of products in monthly subscription boxes.
Industry Implications
1. Beauty and Cosmetics - Disruptive innovation opportunities: Partnering with celebrities to create exclusive beauty products for subscription services, and developing proprietary technology for customizing and personalizing beauty products.
2. E-commerce - Disruptive innovation opportunities: Creating subscription-based e-commerce platforms that cater to specific niches, and collaborating with other e-commerce platforms to expand product offerings.
3. Marketing and Advertising - Disruptive innovation opportunities: Partnering with beauty brands and celebrities to create targeted marketing campaigns, and utilizing data-driven insights to personalize marketing strategies for individual customers.
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