Noora Abu Eitah — June 3, 2008 — Tech
References: apple
The iPod obsession has transcended into fashion, art, and technology. By the look of the range of items on the market, it appears marketers truly had fun designing everything from iPod bikinis to iPod Fireplaces.
It seems ever since Apple released the first iPod, consumers have not stopped obsessing about it. The commercials are getting hotter and hotter, featuring celebs like U2, Will Ferrell and Eminem. These ads have also incorporated popular characters in the entertainment business of that particular time, like Napoleon Dynamite and Stewie from Family Guy.
One of the newest iPod ads features Cold Play to promote iTunes. It is apparent that the target demographic has not changed, which is an indication of how successful Apple's strategy is when marketing to young adults.
It seems ever since Apple released the first iPod, consumers have not stopped obsessing about it. The commercials are getting hotter and hotter, featuring celebs like U2, Will Ferrell and Eminem. These ads have also incorporated popular characters in the entertainment business of that particular time, like Napoleon Dynamite and Stewie from Family Guy.
One of the newest iPod ads features Cold Play to promote iTunes. It is apparent that the target demographic has not changed, which is an indication of how successful Apple's strategy is when marketing to young adults.
Trend Themes
1. Ipod Accessories Trend - The popularity of iPod devices has created a trend in developing unique accessories such as iPod bikinis and iPod fireplaces, providing opportunities for businesses to create innovative accessories.
2. Celebrity Endorsement Trend - Celebrity endorsements in iPod commercials featuring popular characters in entertainment creates opportunities to reach young adults and further popularize the brand.
3. Itunes Promotions Trend - Promotions through music streaming services like iTunes, along with celebrity endorsements, are effective in maintaining a young adult demographic for the iPod and creating loyalty for Apple products.
Industry Implications
1. Consumer Electronics Industry - The iPod obsession has created opportunities for businesses to produce innovative accessories and technology to complement Apple's devices and expand their customer base.
2. Fashion Industry - The popularity of iPod devices has created a trend in fashion, providing opportunities for designers to create unique clothing and accessories that incorporate Apple's devices as a key element.
3. Entertainment Industry - Celebrity endorsements and popular characters in iPod commercials create opportunities for the entertainment industry to collaborate with Apple and promote their brands to young adults.
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