Phonofone II
Going Like Sixty — April 1, 2008 — Unique
References: unicahome
This is the Phonofone II, designed by Tristan Zimmermann.
I love it when somebody takes a high tech gadget and makes an accessory that is very low tech. There are no electronics for the phonophone, it depends entirely on the ceramic design and horn acoustics to amplify the sound of you iPod by connecting earphones. It promises to make the sound more lush too.
Implications - Youth demographics have a penchant for irony and appropriation. By combining high and low tech elements into an absurd product, tension is created. Companies should consider blending ideas in order to create products that are ironic; doing so will foster engagement with this demographic.
I love it when somebody takes a high tech gadget and makes an accessory that is very low tech. There are no electronics for the phonophone, it depends entirely on the ceramic design and horn acoustics to amplify the sound of you iPod by connecting earphones. It promises to make the sound more lush too.
Implications - Youth demographics have a penchant for irony and appropriation. By combining high and low tech elements into an absurd product, tension is created. Companies should consider blending ideas in order to create products that are ironic; doing so will foster engagement with this demographic.
Trend Themes
1. Blending High and Low Tech - Companies should consider blending high and low tech elements to create ironic products that engage youth demographics.
2. Irony and Appropriation - Youth demographics have a penchant for irony and appropriation, creating opportunities for companies to develop absurd and tension-producing products.
3. Amplifying Sound with Acoustics - The Phonofone II relies on ceramic design and horn acoustics to amplify sound, suggesting opportunities for innovation in sound amplification technology.
Industry Implications
1. Electronics - The electronics industry can explore blending high and low tech to create engaging and ironic products.
2. Consumer Goods - Companies in the consumer goods industry can tap into the youth demographic's preference for irony and appropriation by developing absurd and tension-producing products.
3. Audio Technology - Innovations in sound amplification technology can be explored by the audio technology industry based on the use of ceramic design and horn acoustics in the Phonofone II.
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