Expensive Leica Cameras May Last in the iPhone Era of Digital Photography
Jonathon Brown — November 27, 2012 — Tech
References: highsnobiety
In the midst of the iPhone era where it seems everyone and anyone is a photographer, a war is brewing between the market for traditional, high end cameras and relatively cheap, quick and easy mobile phone cameras.
This feature from Bloomberg visits Leica's headquarters in Germany for a discussion with its CEO Alfred Schopf about this very topic. After covering the processes involved in the making of a Leica camera, they talk to Schopf about what makes a good camera. Schopf identifies the feel of the camera in your hand, the size of the sensor and the quality of the lens as key factors.
When asked why Leica cameras can cost thousands of dollars, Schopf reasons on his site, "Why do you pay more for a Picasso than for a regular artist?"
This feature from Bloomberg visits Leica's headquarters in Germany for a discussion with its CEO Alfred Schopf about this very topic. After covering the processes involved in the making of a Leica camera, they talk to Schopf about what makes a good camera. Schopf identifies the feel of the camera in your hand, the size of the sensor and the quality of the lens as key factors.
When asked why Leica cameras can cost thousands of dollars, Schopf reasons on his site, "Why do you pay more for a Picasso than for a regular artist?"
Trend Themes
1. Photography Revolution - The rise of mobile phone cameras has created a shift in the camera market, forcing high-end camera manufacturers to find innovative ways to compete.
2. Sensor and Lens Advancements - Developing advanced sensor technology and high-quality lenses will be key for camera manufacturers to differentiate themselves in the digital photography era.
3. Luxury Camera Appeal - Creating a unique and luxurious camera experience, such as the Leica brand, can still attract a niche market willing to pay a premium for craftsmanship and exclusivity.
Industry Implications
1. Camera Manufacturing - Camera manufacturers need to stay ahead in terms of sensor technology, lens quality, and innovative camera features to compete in the changing landscape of digital photography.
2. Mobile Phone Industry - As mobile phone cameras continue to improve, the mobile phone industry has an opportunity to challenge traditional high-end camera manufacturers by providing convenient and high-quality photography experiences.
3. Luxury Goods Market - Luxury camera brands like Leica have an opportunity to target photography enthusiasts who seek exclusivity, craftsmanship, and a prestigious brand image in their camera purchases.
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