Retrospective of Jobs' Epic Fail
Going Like Sixty — July 12, 2008 — Tech
References: venturebeat
Apple has failed its minions. The iPhone has a failure to be activated in many, many instances. Uber-blogger Robert Scoble stormed out of the Apple store without a phone, and the many customers who were sent home with new iPhones received instructions on how to activate it later. After waiting hours, some people even days, in line, no one wants to walk out of a store with a phone that doesn't work. Apple and AT&T have nobody else to blame but themselves. They require the phone to be activated in the store. So a high demand (duh) or any other glitch kills the positive buzz. Epic Fail.
Trend Themes
1. Failed Product Launches - Companies can learn from Apple's iPhone failure to ensure successful product launches by conducting thorough testing and anticipating potential glitches.
2. Customer Activation Experience - Improving the activation process can enhance the overall customer experience and prevent frustrations caused by delayed or failed activations.
3. Negative Impact of Glitches - Glitches during product launches can quickly kill positive buzz and damage a company's reputation, highlighting the importance of meticulous planning and execution.
Industry Implications
1. Smartphone Manufacturing - Innovating the smartphone manufacturing process to prevent activation issues can give manufacturers a competitive edge and improve customer satisfaction.
2. Telecommunications - Telecom companies can invest in seamless activation systems and comprehensive customer support to minimize activation-related frustrations and retain customers.
3. Product Development Consulting - Consulting firms specializing in product development can help businesses identify potential pitfalls and develop robust activation strategies to avoid failures like Apple's iPhone launch.
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