Protect Your iPhone Investment with a Serious Cover
Mike Collins — January 16, 2009 — Art & Design
References: ion-factory & macnn
Tired of those cheap rubber iPhone 3G cases? You paid $200 for your phone and you're hiding it essentially in a thick piece of rubber.
Look no further than ION. They have created some of the most elegant-looking iPhone cases. Combining leather or suede with carbon fiber, these cases are fit for iPhone users who have an affinity for style and are serious about protecting their mobile phone investment.
Implications - Ever since the recent economic downturn, consumers are much more wary of the items on which they choose to spend their money. Additionally, consumers want to ensure that their large purchases can avoid being damaged or broken. Businesses that devote their efforts to supplying consumers with break-proof add-ons for high-ticket items will appeal to a wide audience.
Look no further than ION. They have created some of the most elegant-looking iPhone cases. Combining leather or suede with carbon fiber, these cases are fit for iPhone users who have an affinity for style and are serious about protecting their mobile phone investment.
Implications - Ever since the recent economic downturn, consumers are much more wary of the items on which they choose to spend their money. Additionally, consumers want to ensure that their large purchases can avoid being damaged or broken. Businesses that devote their efforts to supplying consumers with break-proof add-ons for high-ticket items will appeal to a wide audience.
Trend Themes
1. Carbon Fiber Phone Cases - The trend towards carbon fiber phone cases is growing, with high demand for sleek designs to protect expensive phones.
2. Luxury Phone Cases - Consumers who want to protect their phone investment are willing to spend on luxury cases made of high-quality materials like leather and suede.
3. Customized Phone Cases - The market for customized phone cases is expanding, as consumers look for personalized options that also provide protection for their phones.
Industry Implications
1. Consumer Electronics - The consumer electronics industry can capitalize on the trend towards phone protection by offering high-quality, durable cases and accessories.
2. Luxury Goods - Luxury goods companies can take advantage of the demand for stylish and protective phone cases made of premium materials.
3. Personalized Gifts - Companies that specialize in personalized gifts can tap into the trend for customized phone cases, by offering a range of options including monogramming and custom designs.
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