Denny's Created an Advertisement to Spoof the iPhone 5S Gold
Nicole Ballantyne-Choo — September 11, 2013 — Marketing
With the anticipated launch of the newest Apple product, the iPhone 5S Gold has definitely received its own personal attention.
While in the past the phones have only been available in black or white, the 5S is now also available in gray, silver and most noticeably gold. The gold enhancement has people talking about the standard Apple has now set. As gold is always talked about in relation to wealth, the 5S is definitely the top of the line.
Denny's created a sort of tongue-and-cheek ad to mock the iPhone 5S gold. In the recognizable Apple writing, the advertisement reads, "Pancake(S) always available in golden" with a picture of a stacked up plate of pancakes next to it. Denny's has put the 'S' in brackets to highlight the iPhone 5(S) and states that unlike the smartphone, its pancakes are always golden.
While in the past the phones have only been available in black or white, the 5S is now also available in gray, silver and most noticeably gold. The gold enhancement has people talking about the standard Apple has now set. As gold is always talked about in relation to wealth, the 5S is definitely the top of the line.
Denny's created a sort of tongue-and-cheek ad to mock the iPhone 5S gold. In the recognizable Apple writing, the advertisement reads, "Pancake(S) always available in golden" with a picture of a stacked up plate of pancakes next to it. Denny's has put the 'S' in brackets to highlight the iPhone 5(S) and states that unlike the smartphone, its pancakes are always golden.
Trend Themes
1. Spoof Advertisements - Businesses can create spoofs of popular products in marketing campaigns to draw attention to their brand and differentiate themselves from competitors.
2. Colorful Products - Companies can introduce colorful variations of their products to differentiate themselves from standard black and white versions and appeal to a wider range of consumers.
3. Humorous Marketing - Businesses can incorporate humor into their marketing strategies to create memorable campaigns and build a stronger connection with their audience.
Industry Implications
1. Restaurant Industry - Restaurants can create playful marketing campaigns that highlight their menu items and differentiate them from other restaurants in the industry
2. Consumer Electronics Industry - Consumer electronics companies can introduce colorful variations of their devices to differentiate themselves and appeal to customers looking for unique products.
3. Advertising Industry - Advertising agencies can offer their clients the opportunity to create engaging and humorous marketing campaigns that stand out and resonate with audiences.
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