5-in-1 iPad Case From Brenthaven & Cafepress is a Personalization Win
David Halpert — April 3, 2011 — Art & Design
References: brenthaven & cafepress
The 5-in-1 iPad Case developed by Seattle-based company Brenthaven acts as a hardshell case, viewing stand, typing stand, headrest strap and easy-grip handle. These artful, stylish gadget covers represent some of CafePress' most popular 5-in-1 iPad Case designs. With over 10,000 custom designs already in the Cafepress catalog, there's no shortage of cases to choose from.
"iPad users are not only on the leading edge of technology, they tend to be creative as well. By partnering with Brenthaven, we allow them to unleash their self-expression on a case built to survive their active digital lifestyle," said Amy Maniatis, the vice president of marketing at CafePress.
Cafepress allows creative users to create and market their own custom 5-in-1 iPad Case designs and sell them to the public.
"iPad users are not only on the leading edge of technology, they tend to be creative as well. By partnering with Brenthaven, we allow them to unleash their self-expression on a case built to survive their active digital lifestyle," said Amy Maniatis, the vice president of marketing at CafePress.
Cafepress allows creative users to create and market their own custom 5-in-1 iPad Case designs and sell them to the public.
Trend Themes
1. Crowdsourced Gadget Covers - Opportunity for businesses to tap into the creativity and self-expression of consumers by partnering with them to create personalized gadget covers.
2. Multi-functional Device Accessories - Innovative development of device accessories that serve multiple purposes, offering convenience and versatility to consumers.
3. Customization and Personalization Industry - Emergence of a thriving industry that caters to consumers' desire for unique and personalized products, opening up opportunities for businesses to provide customization services.
Industry Implications
1. Technology Accessories - Technological advancements and demand for personalized gadget covers create opportunities for businesses to develop and market innovative accessories.
2. E-commerce - Growing popularity of crowdsourced gadget covers highlights the potential for e-commerce platforms to facilitate the customization and sale of personalized products.
3. Creative Design and Marketing - Increasing demand for unique gadget covers presents opportunities for creative individuals and marketing agencies to collaborate with businesses in designing and promoting customized products.
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