Sleek Leather iPad Cases

Following the release of the ever-popular Apple iPad comes this JAVOedge iPad case. The JAVOedge Fiber Axis Case is completely black and has rubber props allowing you to view your iPad in a hands-free horizontal or vertical position. The synthetic leather exterior also has magnetic clasps to protect from accidental damage such as drops or scratches.

Priced at $39.95, the JAVOedge case is said to rival Apple's own.

Implications - In the last few years, the prevalence of tablets and smartphones have made it abundantly clear that the way we communicate has changed. A company can capitalize on this by creating exclusive smartphone/tablet additions or ways that consumers can use their smartphones/tablets to connect with the company's products. By showing consumers that the company has adapted to changing market movements, the brand establishes itself as one on the forefront of contemporary pop culture.