The New York International Latino Film Festival is Colorfully Direct
Meghan Young — August 3, 2011 — Marketing
References: nylatinofilm & ibelieveinadv
Some will have learned the benefit of breaking down concepts into charts in school, leading to the development of these presentation techniques throughout professional careers and things like the New York International Latino Film Festival ad campaign. Using playful graphics, minimalist illustrations and simple scenarios, this series of print ads are fun and effective.
Conceived and executed by New York-based ad agency Wing, the New York International Latino Film Festival ad campaign shows the true difference between movies and films. It essentially shows that films have more substance than movies. More than that, this campaign also shows the depiction of the Latin people in Hollywood films as opposed to Latin films. The New York International Latino Film Festival ad campaign addresses quite a bit in a very easy manner.
Conceived and executed by New York-based ad agency Wing, the New York International Latino Film Festival ad campaign shows the true difference between movies and films. It essentially shows that films have more substance than movies. More than that, this campaign also shows the depiction of the Latin people in Hollywood films as opposed to Latin films. The New York International Latino Film Festival ad campaign addresses quite a bit in a very easy manner.
Trend Themes
1. Visual Storytelling - The use of playful graphics and minimalist illustrations in ad campaigns demonstrate the trend towards visual storytelling.
2. Cultural Representation - The focus on depicting Latin people in Hollywood films versus Latin films highlights the trend towards promoting cultural representation in media.
3. Simplification - The use of simple scenarios in ad campaigns reflects the trend towards simplification in communication and messaging.
Industry Implications
1. Advertising - The advertising industry can leverage visual storytelling to create impactful campaigns with minimalistic designs.
2. Film and Entertainment - The film and entertainment industry can capitalize on the trend of cultural representation by showcasing diverse stories and perspectives.
3. Marketing and Communication - The marketing and communication industry can adopt the trend of simplification to effectively convey messages to target audiences.
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