Intention-Driven Social Feeds

West Co, the new venture from Pinterest co-founder Evan Sharp and Twitter co-founder Biz Stone, introduced Tangle as an invite-only social app focused on intentional planning. Rather than centering on likes or endless scrolling, the platform prompts users with a simple daily question: “What’s your intention for today?” This framing positions Tangle as a mental-wellness-minded alternative to traditional social feeds.

Within Tangle, users share their goals with close contacts, tracking how those plans play out over the course of the day. The app’s design emphasizes capturing short reflections and lived realities instead of polished highlight reels. Backed by a reported $29 million seed round led by Spark Capital, West Co has been hiring across product and engineering roles, signaling ambitions beyond this early test phase.

For consumers, Tangle reflects growing demand for social tools that feel purposeful, not addictive. By anchoring activity around intention-setting and reflection, it aims to support healthier digital habits and closer small-group interactions. As social platforms confront wellness concerns and content fatigue, intention-based networks like Tangle point to a shift from passive consumption toward more mindful, goal-oriented sharing.

Image Credit: West Co.