The 'Instasparkle' Site Creates Customized Jewelry Pieces
Sarah Nazim — July 12, 2012 — Fashion
References: instasparkle
With the growing Instagram obsession, it is no wonder that startups such as 'Instasparkle' are surfacing. Due to the fact that users are mainly uploading photos as opposed to printing them, people are finding new ways to create memorable tangible pieces other than the standard framed photograph.
Instasparkle allows users to create customized jewelry with their favorite photographs. The company currently offers wood framed necklaces and brooches that are hooked to a metal or antique bronze chain. A company called 'Stitchagram' is also utilizing the popularity of Instagram, by creating customized pillows. There are bound to be more and more companies that are going to jump on this development while it's hot.
Instasparkle allows users to create customized jewelry with their favorite photographs. The company currently offers wood framed necklaces and brooches that are hooked to a metal or antique bronze chain. A company called 'Stitchagram' is also utilizing the popularity of Instagram, by creating customized pillows. There are bound to be more and more companies that are going to jump on this development while it's hot.
Trend Themes
1. Instagram-inspired Accessories - Creating customizable jewelry and home decor with Instagram photos presents a unique opportunity for startups to tap into the Instagram obsession and personalize the physical world.
2. Personalized Photo Products - The trend towards personalized photo products, such as jewelry, pillows and other decor items, allows consumers to preserve their precious memories in unique and creative ways.
3. Social Media Merchandise - The popularity of social media platforms like Instagram can be harnessed to create merchandise that taps into users' desire for physical manifestations of their digital identity.
Industry Implications
1. Jewelry Design - Jewelry designers can leverage the trend of personalized photo jewelry to create unique and eye-catching pieces that are relevant to consumers' interests and personalized tastes.
2. Home Decor - Home decor companies can create customized products using customers' Instagram photos to turn their digital memories into unique decorative assets for the home.
3. Online Retail - Online retailers can capitalize on the demand for personalized photo products by offering an extensive array of customization options that appeal to consumers looking to create one-of-a-kind products.
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