Instant Gratification by Lacey Brings Instant Photos to Life
Michael Hemsworth — March 22, 2013 — Fashion
The Polaroid camera has permeated our culture to be something of an iconic figure and Instant Gratification by Lacey draws inspiration from the instant photography brand to bring a fashion feature to life. The spread is featured in Details magazine and features Polaroid-like props that are producing oversized snaps that feature real life products on them.
Although Polaroid instant film has been discontinued for a few years now, the photography practice is still a fan favorite for many and that's clear in the Instant Gratification by Lacey shoot. The expertly curated and styled set really speaks a lot about the fashion world and how it is individually interpreted. The shots really bring the form back to life and give a fantastical experience for anyone who sees it.
Although Polaroid instant film has been discontinued for a few years now, the photography practice is still a fan favorite for many and that's clear in the Instant Gratification by Lacey shoot. The expertly curated and styled set really speaks a lot about the fashion world and how it is individually interpreted. The shots really bring the form back to life and give a fantastical experience for anyone who sees it.
Trend Themes
1. Polaroid-inspired Fashion - The influence of Polaroid cameras on fashion offers opportunities for companies to develop products that blend vintage and modern design.
2. Instant Photography Reimagined - The absence of Polaroid film presents opportunities for companies to develop new instant photography solutions for creative professionals and enthusiasts.
3. Mixed Media Campaigns - Mixing photography, fashion, and product placement offers companies an opportunity to create innovative multi-sensory advertising campaigns.
Industry Implications
1. Fashion - Fashion companies can incorporate elements of Polaroid photography, such as bold colors and instant gratification, into their designs to create unique and engaging products.
2. Photography - Photography companies can develop new instant photography solutions that use modern technology to emulate the look and feel of traditional Polaroid film.
3. Advertising - Advertising agencies can explore the use of mixed media campaigns that incorporate fashion photography and product placement to create immersive and memorable brand experiences.
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