Heartbeat Helps Users Get Paid to Post on Instagram
Glenn Mandel — June 7, 2018 — Marketing
References: getheartbeat.co & socaltech
Heartbeat, the leading platform rewarding women for sharing brands they love on Instagram, has a new app for iOS and Android. The app makes it easier than ever for women to sign up to become a Heartbeat “Ambassador” and provides a fast way for Ambassadors to learn about new campaigns offering free products, services and/or payments for branded posts. Heartbeat believes that you don’t need millions of followers or a fancy wardrobe to be treated like a top-shelf influencer.
Via the app, Heartbeat is connecting brands directly with the consumers who love them. App users can access the Heartbeat Dashboard to review current campaigns, view earnings to date, see new campaign opportunities, invite friends to join Heartbeat and learn ways that they can build their exposure to be offered high-profile, high-paying campaigns. In addition, Ambassadors can sign up for push notifications that will alert them to new opportunities.
Via the app, Heartbeat is connecting brands directly with the consumers who love them. App users can access the Heartbeat Dashboard to review current campaigns, view earnings to date, see new campaign opportunities, invite friends to join Heartbeat and learn ways that they can build their exposure to be offered high-profile, high-paying campaigns. In addition, Ambassadors can sign up for push notifications that will alert them to new opportunities.
Trend Themes
1. Paid Influencer Marketing - Heartbeat's app is part of the growing trend of paid influencer marketing, providing opportunities for individuals to get paid for sharing brands on social media.
2. Micro-influencer Engagement - Heartbeat's app focuses on connecting brands with micro-influencers, allowing companies to engage with a wider audience and target specific niche markets.
3. Mobile Influencer Platforms - Heartbeat's iOS and Android app highlights the increasing popularity of mobile influencer platforms, making it more convenient for influencers to participate in campaigns on the go.
Industry Implications
1. Social Media Marketing - The rise of paid influencer apps like Heartbeat presents disruptive innovation opportunities in the social media marketing industry, creating new ways for brands to reach and engage with their target customers.
2. Digital Advertising - Heartbeat's app opens up new possibilities for digital advertising, allowing brands to tap into the power of influencer marketing and leverage the reach and authenticity of social media influencers.
3. Mobile App Development - The development of apps like Heartbeat offers opportunities for innovation and growth in the mobile app development industry, catering to the rising demand for influencer marketing tools and platforms.
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