Reebok and Joyrich Revitalized the Insta Pump Fury in an Electric Blue
Riley von Niessen — September 26, 2016 — Fashion
References: reebok & highsnobiety
Heading back to the 1990s, Reebok and Joyrich collaborated to offer consumers a fresh take on the Insta Pump Fury.
Featuring the logos of both brands on its sides, the open-toed shoes have an athletic rubber gumsole that's heavy on grips and an upper that's covered in a bright blue material. It's finished off with a few other accents too, such as cut-out designs on the sides, as well as a series of perforations that decorate the white middle.
Although the open-toed design may not make it the best footwear for intensive athletic activity, the comfortable support it offers and the thick sole make it a durable product that allows its wearer to remember the retro styles it draws from.
Featuring the logos of both brands on its sides, the open-toed shoes have an athletic rubber gumsole that's heavy on grips and an upper that's covered in a bright blue material. It's finished off with a few other accents too, such as cut-out designs on the sides, as well as a series of perforations that decorate the white middle.
Although the open-toed design may not make it the best footwear for intensive athletic activity, the comfortable support it offers and the thick sole make it a durable product that allows its wearer to remember the retro styles it draws from.
Trend Themes
1. Nostalgic Athletic Fashion - The collaboration between Reebok and Joyrich showcases the trend of reviving 90s athletic footwear with a modern twist.
2. Collaborative Branding - The joint branding effort by Reebok and Joyrich demonstrates the trend of different brands teaming up to create unique and innovative products.
3. Comfortable and Stylish Footwear - The Insta Pump Fury sandals represent the trend of combining fashion and comfort in footwear design.
Industry Implications
1. Athletic Footwear - The nostalgic athletic sandals trend presents opportunities for athletic footwear companies to release retro-inspired designs.
2. Fashion and Apparel - The collaboration between Reebok and Joyrich highlights the potential for fashion brands to tap into nostalgia and create stylish throwback pieces.
3. Collaborative Partnerships - The success of the Reebok and Joyrich collaboration shows opportunities for companies in various industries to collaborate and create mutually beneficial products.
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