These New Nike Sneakers are Inspired by Chicken and Waffles
Katherine Pendrill — March 26, 2016 — Fashion
References: sneakernews & eater
For those whose love of Southern cuisine knows no bounds, there is now a pair of Nike sneakers inspired by chicken and waffles. Looking almost good enough to eat, these kicks put a creative twist on the tasty comfort food.
The new cuisine-inspired sneakers are part of the Nike SB Dunk High Collection and they consists of a canvas cloth base that mimics the color and texture of a waffle. The side of the sneakers features the classic Nike swish decorated with tiny drops of syrup, while the insoles feature tiny illustrations of the popular Southern dish.
While the idea of sneakers inspired by chicken and waffles may sound unusual, this is not the first time the brand has experimented with food-themed merchandise. Nike has already produced sneakers that resemble dishes such as strawberry cheesecake, macarons and an English dessert called an Eton Mess.
The new cuisine-inspired sneakers are part of the Nike SB Dunk High Collection and they consists of a canvas cloth base that mimics the color and texture of a waffle. The side of the sneakers features the classic Nike swish decorated with tiny drops of syrup, while the insoles feature tiny illustrations of the popular Southern dish.
While the idea of sneakers inspired by chicken and waffles may sound unusual, this is not the first time the brand has experimented with food-themed merchandise. Nike has already produced sneakers that resemble dishes such as strawberry cheesecake, macarons and an English dessert called an Eton Mess.
Trend Themes
1. Food-inspired Sneakers - Creative designs that pay homage to popular comfort foods present an opportunity for innovation in the footwear fashion industry.
2. Canvas Cloth Base - The use of canvas cloth to create unique textures on shoes presents an opportunity for disruptive innovation in the shoe manufacturing industry.
3. Illustrated Insoles - Illustrated insoles displaying elements of the inspiration behind a shoe design creates an opportunity for increased branding and personalization options in the shoe industry.
Industry Implications
1. Footwear Fashion - Innovative shoe designs that incorporate popular food themes have the ability to disrupt the fashion industry and appeal to a new generation of consumers.
2. Shoe Manufacturing - Revolutionizing the use of materials in sneaker manufacturing, such as the use of canvas cloth, can create new opportunities for innovative product designs and efficient manufacturing processes.
3. Branding and Personalization - The use of illustrated insoles and other branding techniques creates a new opportunity for personalized, niche market products that can increase brand loyalty and reach a wider audience.
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