adidas Skateboarding's Latest Line Draws Inspiration from MTV
Many fashion brands draw inspiration from MTV — especially the network's iconic 90s shows like 'Daria' or 'Beavis and Butt-Head.' It is perhaps the factor of consumer nostalgia and the overall status of these entertaining cartoons as cult-favorites that draw the attention of brands.
Building on its first 'Beavis and Butt-Head' collection from October, adidas Skateboarding recently released a second installment for Spring 2019, ultimately "paying homage to the golden era of 90s skateboarding and the pop culture surrounding it."
The capsule includes chic iterations of the 3MC and Matchcourt High RX silhouettes which are adorned with graphics from the iconic show, as well as two crew neck tees, a slick windbreaker, a strap-back hat, and a short-sleeved 'Cornholio' jersey.
Building on its first 'Beavis and Butt-Head' collection from October, adidas Skateboarding recently released a second installment for Spring 2019, ultimately "paying homage to the golden era of 90s skateboarding and the pop culture surrounding it."
The capsule includes chic iterations of the 3MC and Matchcourt High RX silhouettes which are adorned with graphics from the iconic show, as well as two crew neck tees, a slick windbreaker, a strap-back hat, and a short-sleeved 'Cornholio' jersey.
Trend Themes
1. Skateboard Wear 90s-style - The popularity of 90s shows and fashion provides an opportunity for creating modern skateboard wear with a nostalgic touch.
2. Iconic Show-themed Clothing Collections - Fashion brands can use iconic TV shows or characters as a source of inspiration to create trendy clothing collections that resonate with fans and consumers.
3. Nostalgia-inspired Design - Designers can leverage consumer nostalgia to create product lines that tap into the past to generate modern and popular designs.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can create designs inspired by 90s TV shows, tapping into nostalgia to create trendsetting clothing collections.
2. Skateboarding - The skateboarding industry can innovate by creating unique and fashionable products inspired by the golden era of 90s skateboarding and popular culture surrounding it.
3. Media and Entertainment - The media and entertainment industry can partner with fashion brands to create clothing collections inspired by iconic TV shows, promoting fan engagement and consumer interest.
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