Victory Hits the CORE of Minimalist Motor Vehicles
Going Like Sixty — January 20, 2009 — Autos
References: polarisindustries & motorcycle-usa
Victory Motorcycle has rolled out the CORE concept at the New York City International Motorcycle show. It’s cast aluminum that weighs 469 pounds with no traditional bodywork. It’s an inside-out design with the structural frame fully exposed, adding further to the badass look. The design came from Victory’s lead designer, Michael Song.
Implications - As consumers zero in on the macabre, anatomical themes have manifested throughout fashion and design. Motorcycles with exposed frames eschew the showy exteriors and heavily stylized bodywork of previous years in favor of flat metal frames that show off the machine's innards. Riders increasingly want motorcycles that express their individuality, and these minimalist machines let them do so in style.
Implications - As consumers zero in on the macabre, anatomical themes have manifested throughout fashion and design. Motorcycles with exposed frames eschew the showy exteriors and heavily stylized bodywork of previous years in favor of flat metal frames that show off the machine's innards. Riders increasingly want motorcycles that express their individuality, and these minimalist machines let them do so in style.
Trend Themes
1. Exposed Motorcycle Frames - Opportunity for disruptive innovation: Develop lightweight materials with unique designs to create exposed frame motorcycles that combine functionality with aesthetic appeal.
Industry Implications
1. Automotive Industry - Opportunity for disruptive innovation: Explore new materials and designs for motorcycle frames that offer a minimalist and edgy look while maintaining structural integrity.
2. Fashion Industry - Opportunity for disruptive innovation: Collaborate with motorcycle manufacturers to create fashion-forward protective gear that complements the raw and exposed design of motorcycles with exposed frames.
3. Design Industry - Opportunity for disruptive innovation: Create customizable accessories and add-ons for motorcycles with exposed frames to enhance individuality and personalization for riders.
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