Amboss Precision Scissors Ad Campaign
Elsa Blaine — January 1, 2009 — Marketing
References: adsoftheworld
Actual beetles rock the Beatles retro mop-top hairstyle in a cool ad campaign by Amboss precision scissors. So, maybe they are in fact praying mantises or grasshoppers, but this was the first association I could make to the insects with funky hair images in these promotional images.
Perhaps the idea is that the shears are so precise you could in fact cut an edgy hairdo on something as small as a bug.
Whatever the goal, ad agency Saint Elmo’s of Munich and creative director Markus Walde created this triptych of coiffed insects that projects a little quiver of creepiness but effectively catches your attention.
Perhaps the idea is that the shears are so precise you could in fact cut an edgy hairdo on something as small as a bug.
Whatever the goal, ad agency Saint Elmo’s of Munich and creative director Markus Walde created this triptych of coiffed insects that projects a little quiver of creepiness but effectively catches your attention.
Trend Themes
1. Insect-inspired Advertisement - The use of insects with Beatles mop-top hairstyles in advertising campaigns provides a unique and eye-catching approach to attract consumer attention.
2. Precision Scissors in Unconventional Contexts - Showcasing the precision of scissors through imagery of insects with funky hair encourages innovative thinking when it comes to the application of these tools.
3. Creative Associations in Advertising - Associating precision scissors with insects challenges traditional advertising norms and opens up opportunities for disruptive and unconventional campaigns.
Industry Implications
1. Advertising - The advertising industry can benefit from incorporating unexpected elements, such as insect-related visuals, to create memorable and attention-grabbing campaigns.
2. Hair and Beauty - The hair and beauty industry can explore unconventional hairstyles and demonstrate the precision of their tools by associating them with unexpected contexts like insects.
3. Art and Design - The art and design industry can find inspiration in the use of animals or insects as creative subjects, pushing the boundaries of traditional mediums and techniques.
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