Ino Zeljak's She She Lee Necklaces Campaign is Artistically Themed
Jana Pijak — March 30, 2015 — Marketing
References: behance.net & fubiz.net
This ad campaign for She She Lee necklaces draws inspiration from Surrealist art imagery and is the work of Ino Zeljak, a talented photography student that is based in Croatia.
She She Lee's ethnic jewelry pieces all make a statement and range from monochromatic to vibrantly hued designs. Playing with light and shadow, this She She Lee campaign puts the brand's unique accessories on display and boasts a backdrop that conceals models' faces in order to purely shine a spotlight on their accessories.
Capturing only the neck area of a model's body, each of Ino Zeljak's images are captivating, vibrant and fashion-forward. Paying homage to the surrealist art movement, these portraits boast a vintage quality and will draw their viewer in with their visuals.
She She Lee's ethnic jewelry pieces all make a statement and range from monochromatic to vibrantly hued designs. Playing with light and shadow, this She She Lee campaign puts the brand's unique accessories on display and boasts a backdrop that conceals models' faces in order to purely shine a spotlight on their accessories.
Capturing only the neck area of a model's body, each of Ino Zeljak's images are captivating, vibrant and fashion-forward. Paying homage to the surrealist art movement, these portraits boast a vintage quality and will draw their viewer in with their visuals.
Trend Themes
1. Surrealist Advertising - The use of surreal art imagery in advertising to create captivating and visually stunning campaigns.
2. Ethnic Jewelry - The rising trend of incorporating traditional and ethnic jewelry designs in modern fashion statements.
3. Minimalistic Portraiture - The use of minimalistic portraiture in advertising campaigns to focus solely on the product.
Industry Implications
1. Fashion - The fashion industry can incorporate ethnic jewelry and surrealist advertising to create unique and captivating campaigns.
2. Photography - The rising trend of minimalistic portraiture in advertising campaigns presents a new opportunity for photography businesses to showcase their skills.
3. Art and Design - The use of surrealism in advertising campaigns can create a bridge between art and fashion, bringing together two industries.
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