InfoScout Lets Consumers Sell Their Personal Habits to Marketers
Meghan Young — May 3, 2016 — Tech
References: infoscout.co & fastcompany
It's common knowledge -- at least it should be at this point -- that consumers are being tracked quite meticulously for their habits and now InfoScout is allowing them to get a cut out of the business. Through the InfoScout app, consumers will be able to sell their shopping data to marketers.
Of course, the rewards revolve around such incentives as credit card-style reward points and sweepstakes entries. Yet InfoScout recognizes that this is not only enticing, but it provides something for a relatively easy ask. InfoScout boasts different apps that are meant to target various demographics. For instance, the app Receipt Hog attracts more single people and those who enjoy its casual gaming dynamic.
Of course, the rewards revolve around such incentives as credit card-style reward points and sweepstakes entries. Yet InfoScout recognizes that this is not only enticing, but it provides something for a relatively easy ask. InfoScout boasts different apps that are meant to target various demographics. For instance, the app Receipt Hog attracts more single people and those who enjoy its casual gaming dynamic.
Trend Themes
1. Consumer Data Selling - There is a trend of consumers selling their personal shopping data to marketers for rewards and incentives.
2. Personalized Targeting Apps - The trend of targeted marketing apps, like InfoScout, cater to specific demographics for more effective marketing strategies.
3. Gamified Consumer Engagement - Apps like Receipt Hog use casual gaming dynamics to engage consumers and incentivize them to share their shopping data.
Industry Implications
1. Market Research - The market research industry can leverage consumer data selling trends to gain valuable insights into consumer behavior and preferences.
2. Mobile App Development - The growing trend of personalized targeting apps requires industries to focus on mobile app development for effective consumer engagement.
3. Digital Advertising - With gamified consumer engagement, the digital advertising industry can explore innovative ways to capture consumer attention and increase brand visibility.
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